Writing Good Presell Pages

March 9, 2010 | Posted by admin

Want to learn how to write good pre sell pages?  Thinking about buying a template or a content-writing tool?  Here are some suggestions for online entrepreneurs like you.

For every person that wants to make money on the internet, there are at least a thousand e-books for sale.  All of the authors claim to have the key to your success.

Some of them talk about the art of preselling.  Others do not.  It is safe to say that if the importance of pre-selling the customer is not mentioned, the e-book is not worth buying.

The term has always been used in advertising and marketing.  Television, radio and print ads are designed to sell a product or service to a customer before they enter a store.  Ideally, the customer will enter the store ready to buy the product.  Hopefully, the store will have it in stock.

Internet marketing is similar in some ways, but different in others.  Presell pages should be written in a way that creates a relationship between you (the writer) and the reader.

The words that you use should create a feeling of trust.  The reader should believe that you are an authority on the subject and feel that the product you are describing is valuable.

That’s the art of preselling by definition.  But, how do you do it?  That’s what most internet marketers want to know.

The first step is to learn about the product, unless you are already familiar with it.  You want to identify unique features.  You want to determine why it is better than similar products.  You want to find out how the features could benefit your readers and explain that on your page.

In a traditional setting, the art of preselling included talking to the customer about their needs.  Once the salesperson was able to identify their needs, they suggested products that would satisfy them.

In online marketing, we don’t have the ability to talk with our readers and identify their needs.  Luckily, the search engines do that for us.

Your potential customers enter a word or phrase into a search box.  What they enter is the product or service that they need.  Your presell pages should explain how or why your products will satisfy those needs.

You should be able to see why buying a pre-written page is ineffective.  Content-writing tools may be able to help.  Using templates might ensure that your pages have a professional looking appearance and inspire trust.  But, the copy ultimately comes from you.

Learning the art of preselling is something that takes time to master.  It is truly one of the “arts”.

Tools are available that will help you determine if a page is effective or not.  This is done by analyzing the number of readers vs. the number of people that click through and actually “walk into the store”.  When they convert readers into buyers, your presell pages are working as they should.

Categories: Articles | Tags: art of preselling, pre selling, presell pages, preselling | No Comments »

How To Find Expert Copywriting

March 4, 2010 | Posted by admin

If you need expert copywriting, you might contact an advertising firm or marketing agency.  Until recently, that is where most copywriters worked.  Today, it may be easier to find a freelancer or contractor.

The internet has made it easier for freelancer writers to connect directly with people that need their services.  In years past, most freelancers worked part time for newspapers and magazines.  Now, many of them have their own flourishing businesses.

This is great news for you, if you happen to be a small business owner.  Going through an advertising agency is more expensive.  It may not be possible to deal with the writer directly when you go through a firm.  That could lead to misunderstandings about exactly what you want.

Hiring a writer to work for your company would be an expensive option.  Depending on the amount of copy that you need, you probably have no need for a full-time writer.

Freelancers work on a contractual basis.  You contact them concerning the amount of copy that you need.  They give you a price and a completion date.  When the contract is fulfilled, you have no obligation to hire them for more work.  So, it is the simplest solution for most small business owners.

If you are looking for internet copywriting, you might be interested in hiring an SEO writer.  SEO stands for “search engine optimization”.  When done correctly, SEO writing helps to ensure that your website will be among the first results returned when a web user types in a search term.

You could be looking for a “content writer”.  Authors that write informational, rather than promotional copy sometimes prefer to be referred to as content writers.  SEO can be used for informational or promotional material.

It bears mentioning that “copy writing” is not the same as “copyrighting”.  Since the terms are very similar, they are often confused.  A copyrighter is a professional that works in copyright law, helping people to protect their original works from plagiarism.

Another option for those of you that need internet copywriting and SEO is to do it yourself.  You might not think that you have the skills necessary to write your own copy.  But, most business owners are experts.  Who knows more about the products that you sell or the services that you offer than you do?

There are software programs that can help you learn the basics of search engine optimization, too.  With the right program, you could be doing your own expert copywriting.  Now, you have something new to think about.

Categories: Articles | Tags: expert copywriting, internet copywriting | No Comments »