Define Your Target Market

 
Target MarketIdentifying your target market is a critical first step in any successful marketing campaign. This process will usually require research focusing on some key factors that would relate to your product or service.

 

  • Geographic Location: Are you looking for local customers, a specific region, or national?
  • Demographics: Looks at age, gender, occupation, level of education, etc…
  • Lifestyle: Attitudes, lifestyle, etc…
  • Niche: Interests, hobbies, needs, etc…

 

You can then refine these factors into smaller segments and also explore additional factors. After you have collected all of your data, analyze the information to paint a picture of your ideal client.

 

Two sources used for gathering data are:

http://www.marketingsherpa.com/

http://www.forrester.com/

 

Identify your target market first, and then build your marketing campaign around that customer. It is critical to take the time to complete this process and define your target market. Missing this step can have a devastating effect on the outcome of your targeted marketing campaign.

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KingdomCrazeLet me start off by saying that I am not a gamer. But, as I watch my kids and their friends spend a lot of time on games like MineCraft, I can see the appeal. That being said, I was just introduced, by some marketing friends, to a new gaming network called Kingdom Craze. They know that I’m not a gamer, but they started talking about the earning potential with this network. So, I checked it out.

Kingdom Craze

Besides being interesting, you can make money. The currency is called Krun and the ratio is approximately 1000 Krun equals a dollar. You start at a low rank and build to higher levels by purchasing Hovels. Each Hovel costs 1000 Krun. As you build your Kingdom and increase your rank, you make Krun by playing the required number of games each day. The more Hovels that you have, the more Krun you earn daily.

In addition to this, you can build your alliance by adding members under you. You then collect tributes from them. This continues to build as you add to your alliance and increase your Hovels.

I’m just starting with this, but it got my attention. Basically, if I’m going to take time out of my busy day to play an online game, I want to make sure that there is an earning potential. And with Kingdom Craze, there is.

If you would like to check it out, please visit Kingdom Craze.

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