The importance of a powerful squeeze page can’t be stressed enough. An excellent squeeze page can accomplish many things from building your list all the way to increasing your sales by leaps and bounds.
One of the primary reasons to have a squeeze page is to “squeeze” the email address out of your reader so you can use the information they provide to you for follow up marketing.
Used properly, your squeeze page has the power to boost your visitor-to-subscriber conversion rates allowing you to send follow-up communications that will then help convert your subscribers to buyers.
These 4 quick tips will be easy to implement getting you on the right track to success in no time.
Quick Tip #1: K.I.S.S. It
Keep It Simple Silly. A squeeze page is meant to serve one purpose – to get subscribers to your list. Don’t clutter it up with other offers and affiliate links. As a matter of fact, it is better to have less on a squeeze page than to overwhelm your visitor with too many options.
Make your intent clear – do you want them to subscribe or click away? If your squeeze page is too cluttered your reader will not know what you want them to do. If you give them too many choices they won’t make one at all.
Quick Tip #2: Compel Them
There are other people on the Internet offering basically the exact same things you are. All those other Internet marketers want your reader to sign up for their site too. So, what makes you so special? Why should they give you permission to continue to contact them?
Speak to your reader in terms they understand. Speak to their problems and their pain. Solve their issues and tell them what you want them to do.
Let your readers know exactly what to expect when they sign up for your list. What are the benefits to being on your list? Figure it out and then tell them how being on your list will solve every (fill in your area of expertise here) problem they have.
A Tip: Under Promise & Over Deliver –
You hear it all the time but it is so true. If you promise a weekly newsletter you’d better send them a newsletter every week or be prepared for the mass unsubscribe when you haven’t mailed them for months and your readers no longer remember who you are or why they subscribed in the first place.
Quick Tip #3: Follow Up
A powerful squeeze page will make your prospect want what you’re offering so badly they don’t hesitate in giving you their name and email address.
We live in a society that loves immediate gratification. If you’ve offered an ebook or ecourse as an incentive for them to sign up to your list – give it to them immediately! Don’t make them wait for the information you’ve promised them. Use an autoresponder to send out the information right away. Then continue to send information and make offers to them.
Quick Tip #4: Test, Tweak and Test Again
While we hope that every decision we make with our online business will result in enormous success, unfortunately, this is not always the case.
If the copy on your squeeze page doesn’t seem to be drawing your readers to sign up, you might need to take a look at how you’re driving traffic to your squeeze page. You might also split test multiple offers and see which one converts best.
Never be afraid to ask a mentor or someone with some background in Internet marketing their honest opinion of your squeeze page. Open your heart to what they have to say and what you need to hear. Then, make the necessary changes. It is often in our failures that we find our successes.
So there it is: K.I.S.S, Compel, Follow Up and Test
Now, go out and create the best squeeze page you can. It doesn’t have to be perfect but, it does have to exist to draw your readers into your list building process. You do this using persuasive copy that gives them a reason to opt-in.
Your conversion rate will increase as you make your page simpler and pleasing to look at and creating compelling, benefit driven copy. Don’t forget the “thank you” page once they’ve signed up!