A Simple, No-Nonsense Guide to Facebook Marketing

Facebook marketing is a great way to reach your target customer base online. With over 500 million active members, Facebook is one of the most happening places on the internet today. When used properly, it can be a great tool to establish your presence online.

Facebook Marketing – Why?

  • It has one of the fastest growing, most active communities on the web today. So, no matter what business you are into, you are likely to find a target customer base among Facebook members.
  • It is translated into over 100 languages. So, your products and services are not restricted to English speaking people alone.
  • 80% of people who shop regularly online happen to be Facebook members.
  • Google is starting to add real time social media content to its index, indicating the growing importance of social networking sites.

Facebook Marketing Tips

Register your brand

Get a URL like www.facebook.com/yourbrandname. It makes it easier for people to remember and recognize your brand online.

Create your profile

Your profile is the place where people get to know more about you and your business. So, do not leave anything out. Fill it up with a lot of information. Include links to your websites, blogs, and social media profiles. Your profile should give people the impression that you are a professional who takes his business very seriously.

Make use of Facebook Groups

Facebook groups are discussion forums where likeminded people come together to discuss various topics. They make marketing on Facebook simple and effective. So, create one for your business and join various groups that are related to your business. It is a very effective way to find potential customers.

Create Targeted Facebook Ads

Create ads for your target customer base. Use parameters like age, location, education, and sex to create ads that specifically target your customer base. Write a killer ad copy, create an awesome banner, and link to your website. If you do it right, you can expect a huge amount of targeted traffic to your site.

Share content

Post lots of content on your wall. This is an important aspect of Facebook marketing. The info you post will show up in the news feeds of people who like your page. Make sure the info you share is simple, to-the-point, and interesting. You can post links to your published articles and press releases, discount coupons for your group members, product or service announcements, and any other information that your fans might find interesting and useful.

Engage your fans

Keep your fans active and engaged. Ask questions, conduct polls and quizzes, and run contests and sweepstakes, and sponsor giveaways. Encourage your fans to share their feedback with you. These are some of the best ways to build an active and loyal community of fans.

Marketing on Facebook is one of the most effective ways to establish a strong online presence for your business. At a time when the Facebook community is growing by leaps and bounds, it makes perfect sense to make it a part of your marketing campaign. So, get started today and reap the benefits of social media marketing.