This is a question that a lot of people often ask me. These people, like many others, want to start their own online business, but are not sure if they will be able to build and maintain a successful website. If you are one of them, here is something I want you to remember – creating a money-making website is a task that involves a lot of hard work, but it is certainly not impossible. So to answer your question: How can I make my own website? Let us take a look.
Getting the basics right
The first thing you need to build a successful website is a good domain name. Choose a good domain name, preferably one with a .com extension, which is simple, easy to remember, and apt for your business. Once you do, choose a good web hosting company to host your site. Look for a company that offers at least 99% uptime or higher.
User friendly design
Your website’s design should be simple and elegant. The colors and the graphics that you use should blend well with the text. Remember – people need information, not animation graphics. If the design is too outlandish, they might find it hard to concentrate on the content. So, keep it neat and simple. This is one of the basic rules you need to follow to successfully make your own web site.
The nitty-gritty of navigation
A business website, by definition, should be easy to navigate. People should be able to find the information they need instantly, without searching for it. If they have to browse through various sections and use the ‘search’ facility more than once to get some information, it means your website is not easy to navigate. How do you make your own website that is easy to navigate? It is simple. Make sure the main links and the subsection links are available on every page on the site. Name the links appropriately so that visitors can go to a particular section of the website easily. Most importantly, add a search form to help your visitors find whatever information they need.
Content is the king
If you want people to buy stuff from you, give them a compelling reason to do so. There are thousands of websites that sell a wide range of products and services. So, people will not buy anything from you unless you make it clear that what you offer is better than what your competitors offer. The best way to do so is to write clear, concise, and compelling content that explains how people can benefit immensely by using your products or services. So, in short, it is impossible to build a successful website without high quality content.
The importance of SEO
No matter how good your products and services are, you will not be able to make any sales if you do not get traffic. To get a lot of traffic, your site should be visible to search engines. This is why SEO (search engine optimization) becomes so important for business websites. So, how do you make your own website that gets a lot of traffic? Here are some tips.
• Choose keywords that have high search volume and relatively low competition and use them in your content. It is one of the simplest ways to improve your site’s rankings.
• Add an XML sitemap to your site. It not only makes your site user friendly, but also makes it search engine friendly.
• Write a META description using the key search phrases related to your business. Search engines will display this snippet for search results instead of creating their own description. So, a well written Meta Desc can help you get a lot of traffic. This is a simple yet effective tip that can help you build a successful website.
• It is advisable to have keywords in your URL structure. It not only has SEO benefits, but also helps your visitors understand what the page is about just by looking at the URL.
• Make sure the headlines and page headings contain important keywords.
• Make sure the anchor text and internal anchor text contain important keywords.
I hope you now know the answer to the question ‘how can I make my own website’. As an online marketer, the most important thing you need to remember is that a website is built for the buyer, not for the seller. So, build a high quality site that meets the needs of your customers, fill it with great content, and promote it aggressively. It is the best way to make money working online.