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Google Analytics Goal Tracking – Learn How Setting Up and Tracking Goals Can Benefit Your Website Immensely

Greg Swan — Tue, 17 Aug 2010 23:36:14 +0000

What is Google Analytics goal tracking?

It is a simple way to track your website’s conversion rate. Using the data generated by Google Analytics goals, you can get a good idea of the number of conversions on your website, using which you can measure the effectiveness of your site. So, setting up and tracking goals on Analytics is very important for any online business owner who is looking to generate leads or making sales using his website.

Why is Google Analytics goal tracking so important?

Let us say you have an online store that caters to internet marketers. If your site gets a lot of traffic and you are able to convert 2% to 5% of it, you are doing a good job. If your website gets a lot of traffic and yet you are able to convert only 0.001% of it, you are obviously doing something wrong. To know this, you need to have the necessary data – the number of people who visit your site, the number of people who visit your sales page, the number of people who make a purchase, and so on. You can get all these data by setting up goals on Google Analytics. This is why it is so important for online marketers.

How does it work?

First, you need to setup Google Analytics account. Once you have one, you need to go to the Goal section where you need to set up a goal for your website. The goal is basically a pageview. When people subscribe to your newsletter, join a coaching program, or buy one of your products, a webpage is displayed. The webpage usually confirms that the visitor has taken a particular action and thanks him for doing so. Every time this page is displayed, it means that a visitor has done what you want him to do. In other words, a conversion has taken place.

To get started with Google Analytics goal tracking, you need to first set up a goal. It is a pretty simple process. You need to copy the URL of the webpage (the ‘thank you’ page being the case in point) and paste it in the Goal text field. You should then assign a name for the goal and activate the process. Every time the page is displayed to a visitor, Google Analytics increments the goals counter. So, by looking at the number in the counter, you can find the number of conversions on your website.

How to setup Google Analytics account?

First, you need a Google account. If you do not have one, you can create one in a couple of minutes. Once you do, go to http://www.google.com/analytics/ and log in to the site using your Google account. You can then create an Analytics account by filling in the necessary information. Once you create a new account, you will be given a tracking code, which you should place at the bottom of every webpage you want to track. You can create unique tracking codes for as many webpages as you want.

How can a website’s performance be improved using Google Analytics goal tracking?

By setting up and tracking goals, you can get valuable conversion metrics that can give you a good idea of what you need to do with your site to make it profitable. You can experiment by making certain changes to your site and find if they affect its conversion rate in any manner. Once you get a good idea of the factors that influence your site’s conversion rate, you can get more traffic, increase the number of conversions, and make your site profitable.

Learn Why Google Keyword Rank Is Important To Your Website And How You Can Improve It

Greg Swan — Tue, 10 Aug 2010 22:42:19 +0000

Ask any successful online marketer and he will tell you that the importance of Google keyword rank cannot be overstated. Google is the undisputed leader of search engines and a huge number of people use it to find any information they need on the web. In other words, a vast majority of your visitors are likely to come from Google than any other search engine. So, if you need organic traffic, Google ranking is something you need to take very, very seriously.

When people search for something on the web, they are likely to click on the first few results that appear on the search engine results page. Experts say that 70% of people are likely to click on the first three to five results that appear on the search results page. So, to make the best use of Google, you need to make sure your website ranks high – preferably within the first five or ten results. This is something you need to keep in mind when it comes to Google keyword rank.

Ranking within the first five results of Google search results page can benefit your website immensely. It is, however, not an easy task as there is immense competition among web masters to get the coveted number one position in Google. So, you have to implement a lot of search engine optimization strategies to rank highly in Google. Before you get started with the SEO steps, you need to know how high your site ranks for various keywords. The best way to find it is by using a keyword ranking tool.

There are a number of SEO tools that can help you find out how high your site ranks for important keywords related to your business. All you need to do is enter your domain name and the relevant keyword into a keyword ranking tool. The tool will immediately display your site’s rank for that particular keyword. You can make a list of important keywords related to your business and check your site’s ranking for all of them using these tools. If the results are satisfactory, you need to work on your site to make sure it stays right on top continuously. If the results are poor, you need to work on your site to get to the top position.

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To rank high in SERP, you need to implement a number of onsite and offsite optimization techniques. Writing a keyword-rich META description, adding appropriate SEO META tags, using title tags, using important keywords for anchor text and internal anchor text, and adding a site map are some of the onsite SEO tricks that can help you get better ranking in Google. Getting high quality one-way links and submitting articles to popular article directories are some of the offsite SEO tricks that can help you improve your site’s Google keyword rank.

Six Simple, No-Nonsense Viral Marketing Tips To Popularize Your Website Without Spending A Fortune

Greg Swan — Tue, 03 Aug 2010 21:44:03 +0000

Are you looking for some simple, easy-to-implement, and effective viral marketing tips? If you are, make sure you read this article fully. The tips given below can help you popularize your website, get a lot of targeted web site traffic, and increase online sales without spending a lot of money.

1. Write original, informative articles and submit them to various high ranking, high traffic article submission directories. Such directories usually have an author section where you can write a small description of your website and the products and services you offer. You can also add a link to your website in this section. If people find your articles interesting, they will visit your site for more information. This is a time-tested viral marketing strategy that can help you get a lot of traffic.

2. Write original, informative, and interesting articles and encourage people to use them on their websites, blogs, forums, or newsletters free of cost as long as they include a link to your site. If your articles get published on a popular blog or website, you could get a lot of traffic. This is one of the simplest viral marketing tips you can follow to popularize your site.

3. Give people something for nothing. You can give away a free downloadable ebook, audio and video files, software, templates, avatars, buttons, and anything else that you think your visitors might find interesting. Remember – free stuff always attracts lots of eyeballs.

4. You can have a posting contest, ‘refer a friend’ contest, or a commenting contest wherein you offer cash prize or a free product or service to the person with the most number of posts or comments or the one who refers the most number of people to your site. This is a viral marketing strategy that not only gets you a lot new visitors, but also keeps your blog or website an exciting, happening place.

5. Forums are an excellent place to popularize your website. You can join some of the most popular, high traffic, high ranking forums related to your business and start posting regularly. These forums usually allow their members to have one or more links on their signature line. So, every time you post something, you get a link to your website. You can also offer your products or services at a discount to the members and make your presence felt at the forum. This is one of the viral marketing tips that a lot of successful webmasters find useful.

6. Build a mailing list and start sending informative emails/newsletters to your subscribers. You can encourage people to subscribe to your mailing list by offering them a free downloadable ebook, free training course, or something equally valuable. If people find your emails useful and interesting, they will trust you a lot, forward your emails to their friends, and will be interested in doing business with you. This is a tried and tested viral marketing strategy that can help you get tons of highly targeted web site traffic.

How Do You Make Your Own Website?

Greg Swan — Wed, 28 Jul 2010 22:49:59 +0000

This is a question that a lot of people often ask me. These people, like many others, want to start their own online business, but are not sure if they will be able to build and maintain a successful website. If you are one of them, here is something I want you to remember – creating a money-making website is a task that involves a lot of hard work, but it is certainly not impossible. So to answer your question: How can I make my own website? Let us take a look.

Getting the basics right

The first thing you need to build a successful website is a good domain name. Choose a good domain name, preferably one with a .com extension, which is simple, easy to remember, and apt for your business. Once you do, choose a good web hosting company to host your site. Look for a company that offers at least 99% uptime or higher.

User friendly design

Your website’s design should be simple and elegant. The colors and the graphics that you use should blend well with the text. Remember – people need information, not animation graphics. If the design is too outlandish, they might find it hard to concentrate on the content. So, keep it neat and simple. This is one of the basic rules you need to follow to successfully make your own web site.

The nitty-gritty of navigation

A business website, by definition, should be easy to navigate. People should be able to find the information they need instantly, without searching for it. If they have to browse through various sections and use the ‘search’ facility more than once to get some information, it means your website is not easy to navigate. How do you make your own website that is easy to navigate? It is simple. Make sure the main links and the subsection links are available on every page on the site. Name the links appropriately so that visitors can go to a particular section of the website easily. Most importantly, add a search form to help your visitors find whatever information they need.

Content is the king

If you want people to buy stuff from you, give them a compelling reason to do so. There are thousands of websites that sell a wide range of products and services. So, people will not buy anything from you unless you make it clear that what you offer is better than what your competitors offer. The best way to do so is to write clear, concise, and compelling content that explains how people can benefit immensely by using your products or services. So, in short, it is impossible to build a successful website without high quality content.

The importance of SEO

No matter how good your products and services are, you will not be able to make any sales if you do not get traffic. To get a lot of traffic, your site should be visible to search engines. This is why SEO (search engine optimization) becomes so important for business websites. So, how do you make your own website that gets a lot of traffic? Here are some tips.

• Choose keywords that have high search volume and relatively low competition and use them in your content. It is one of the simplest ways to improve your site’s rankings.

• Add an XML sitemap to your site. It not only makes your site user friendly, but also makes it search engine friendly.

• Write a META description using the key search phrases related to your business. Search engines will display this snippet for search results instead of creating their own description. So, a well written Meta Desc can help you get a lot of traffic. This is a simple yet effective tip that can help you build a successful website.

• It is advisable to have keywords in your URL structure. It not only has SEO benefits, but also helps your visitors understand what the page is about just by looking at the URL.

• Make sure the headlines and page headings contain important keywords.

• Make sure the anchor text and internal anchor text contain important keywords.

Final thoughts

I hope you now know the answer to the question ‘how can I make my own website’. As an online marketer, the most important thing you need to remember is that a website is built for the buyer, not for the seller. So, build a high quality site that meets the needs of your customers, fill it with great content, and promote it aggressively. It is the best way to make money working online.

Keywords 101 – Search Engine Optimization

Greg Swan — Mon, 05 Jul 2010 22:21:50 +0000

If you created a website as a profit center or simply for pleasure, you need to have visitors. You are not going to be able to sell a product or service if no one knows about them. The question is, how do you get your website out there so that web visitors can find you? This is where you need to incorporate some strategies in order to optimize your website for the search engines. This process is called search engine optimization, or more commonly known as SEO.

Internet search engine optimization is a series of techniques, tools and strategies performed on your blog or website to help to draw attention from the search engines. Search engines use software applications called bots and spiders to crawl websites looking for anything that makes them relevant to the search parameters entered by online visitors.

Most web surfers either are not sure what they are looking for or they don’t know how to find it online. Web visitors rely on the search engines to do the job for them. The words or phrases that visitors enter into the search boxes are called “keywords” by online marketers. When you use these same keywords in various places on your website, the search engines will rank your web pages in relation to other websites using these same keywords. The website owners who do their homework and apply optimization techniques effectively, will be at the top of the ranking list. So, what’s all of the fuss about being at the top of list with search engines?

Studies have shown that about 60% of the people searching the internet will choose to click on one of the top 3 sites presented in the search results. Additionally, the majority of these web searchers will click on the result in the number 1 ranked spot. Therefore, if you happen to be in one of the first 3 positions in search results, you can expect to receive an increased amount of website traffic. When you fall to the 4th position or lower, the response from search engine searchers is significantly reduced and these visitors are less likely to become paying customers.

OK, so how to you get your site into the coveted top positions in the search engines? The answer to that question is beyond the scope of this article. However, there are many tools, strategies and resources that can help create increased search engine ranking optimization for your site. Some of these techniques revolve around choosing the correct keywords and keyword phrases for your particular niche. But how do you decide which keywords to use?

First of all you should think like a customer. If you were searching for information about something that is available by your business or on your website, what words would YOU use to enter into the search box? This may be a short list, but it is a start.

Next, you can use an online keyword analysis tool for more ideas. There are programs like the Google Adwords Keywords Tool that can take one keyword or phrase and create a long list of keywords related to your subject or niche. Many internet marketers also use another keyword search tool called Wordtracker’s Free Keyword Tool to help them to find out which keywords are hot.

These keyword tools get their information and results from the search engines themselves insuring that you are getting real world results.

Search engine optimization is also useful for much more than content. You can use keywords to get ranked through other areas of your website. Here are a few:

Headlines (for articles, webpages and posts)

Anchor Text (in-content links and ads)

Picture or Photo Alt Tags

Pull Down Menus or Tabs

Search engine optimization can help you to design a relevant website for the search engines. Once you create your website, with your niche in mind, and add all of the content and information that you want to deliver to your customers, focus on your keywords. Your keywords will give the search engines what they require to enable your site to get ranked. More importantly, it will allow web visitors to find your products and services, greatly increase your traffic, and ultimately turn your visitors into customers.

Jimmy D Brown Special Offer – Limited Time

Greg Swan — Wed, 30 Jun 2010 20:50:21 +0000

Guest Post by Jimmy D Brown – Limited Time Offer – Expires Friday July 2

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How To “Borrow” Other People’s Buzz TODAY (Think Traffic!)

By Jimmy D. Brown

Did you know that other people “warm up” your customers for you with their “big product launches”?

And, did you further know, that a huge opportunity for you to create sales for YOUR product or a product you promote as an affiliate can be the result?

If, that is, you “borrow” the buzz that other people are generating.

Imagine this scenario…

Mr. Marketer creates a new $2,000 product. He “launches” it with his friends. Everyone on the forums is talking about it. Every email sent out within the marketplace has something to say about it. Bloggers are raving. The whole industry is buzzing about the new launch.

The average conversion rate is 2%. And that’s not on $2,000 products. But, let’s assume that Mr. Marketer is the best in the biz. And he can generate something obscene like 25% conversion rate on a $2,000 offer (which, by the way, ain’t likely to happen).

IF that were to happen, the flipside is this: 75% DON’T BUY.

In other words, for every 100 visitors to the “launch” site, 75 of them walk away without buying.

Were they uninterested? If that’s the case, they likely wouldn’t have visited the site in the first place.

In the majority of the cases, they $2,000 price tag was out of their reach. Not in the budget. Don’t have the money. Been there, done that … didn’t have the cash to buy the t-shirt!

So, what can we learn from this?

We can learn…

* These 75 out of every 100 who don’t buy are probably interested to some degree.

* These 75 out of every 100 have heard all of the buzz and have been “presold” on the premise of the product.

* These 75 out of every 100 are strong candidates to buy a lower-priced, related alternative.

That’s where YOU come into the picture.

You “borrow” the buzz that’s been generated for the big product being launched by talked about by everyone as you promote a lower-priced, related alternative!

Here’s how you do it…

1. Look for high-dollar launches in your market.

The first step is to keep your eye on the pulse of your market. Whenever a major new product is being launched, get busy. You’ll usually know days, if not weeks, in advance because that’s how launches work: they do a lot of “pre” build-up work to get people salivating for the eventual launch. Keep your eyes out for anything new in the works.

2. Promote a low-cost alternative.

It doesn’t matter if you write a quick 10-15 page report, promote your own existing product that is related or grab an affiliate link to some other existing product or service. It doesn’t really matter WHERE you obtain this lower-priced alternative. The important thing is that you find one. It needs to be related to the topic of the big product being launched. It can be related either (a) by teaching a similar concept, or (b) teaching a portion of the big product’s concept.

3. Write a mailing that explains the two options.

You’ll want to write a mailing to send to your subscribers or to post at your blog. This mailing needs to contain three important elements…

- Content that presells. Share some meaty nuggets related to the offer you are ultimately going to promote to set the table.

- A small blurb about big launch with your link. Mention the “major” launch briefly. Describe it’s benefits and use an affiliate link of yours to point to the offer. Mention that it’s only drawback is “price”. Express that many people can’t afford it.

- A stronger promotion for your option. Then, really hit home with this “lower-priced, related alternative”. Let them know the benefits are similar at a fraction of the cost. Be sure to point out that it’s priced for everyone — especially those who feel “left out” of the big budget launch because they can’t afford it.

Then, it’s just a matter of getting that mailing out to your subscribers.

Let’s look at what you have in place as a result of this strategy…

* You have two promotions: a minor one for the same “major” launch everyone else is promoting, and a “major” one for the lower-priced, related alternative.

* You have “borrowed buzz”. Everyone in the marketplace is warming up prospects with all of their “talk” about the importance of the subject matter of the “big product launch”. They are primed and ready to buy … something!

* You have a spike in sales coming.

This is a wonderful strategy for getting extra sales.

Remember, there are always a whole lot more people who DON’T buy the product being offered in the “launch”, than those who do! You’ve got a huge pool of prospects in the 75-98% of people who don’t buy the $2,000 offer. Many of them WILL buy a lower-priced, related alternative.

So, the only thing left for you to do is get started.

And if you’ve like a shortcut, let me show you a quick way to do it TODAY.

You have almost certainly seen that Product Launch Formula 3.0 (PLF3) has launched this week. Everyone is talking about it. While there are a lot of different strategies and ideas involved in a “launch”, the backbone is the same…

*** Other people send you the majority of your traffic.

It’s obviously a very *HOT* topic right now. People are scrambling to pay BIG BUCKS for the course.

But…

Do you think everyone can afford it?

What about the tens of thousands of internet marketers who can’t afford it, but who ARE INTERESTED in the subject?

What a shame to let them sit by without getting any sales from them!

But, don’t worry — you CAN get sales from them! Here’s how…

You offer them something for PENNIES on the dollar that provides the same end result: other people sending them traffic for their products and services!

A few days ago Jimmy D. Brown announced a resale rights offer for his SalesArmySecrets.com course.

All the details are at SalesArmySecretsLicense.com

There are still licenses available for YOU to grab in order to sell a low-cost alternative to the high-dollar “launch” product that everyone is jabbering about.

***BUT IT GETS BETTER — FREE PLR to $20 Report! ***

Jimmy wrote a report several months ago which he briefly made available to one of his membership sites. It’s entitled “How To Get R.I.C.H. With Your Own Affiliate Program”.

(It was pulled after a month and is no longer available anywhere.)

The report is 21 meaty pages in itself, but it also strongly promotes the Sales Army Secrets course at the end.

When you order one of the remaining licenses for Sales Army Secrets, Jimmy is going to give you (no cost!) a free PLR license to the special report!

You can sell the report for $20, give it away, do whatever you want with it (as long as you don’t misrepresent it or mention Jimmy in reference to it)…

…while using the endorsement at the close of the report to promote YOUR COPY of Sales Army Secrets!

It’s a ready-made marketing report to get people to buy Sales Army Secrets from you! You can sell Sales Army Secrets for $97 per order and keep 100% of every sale!

Here’s what you need to do…

1. Order the Sales Army Secrets resale rights license at SalesArmySecretsLicense.com

2. Register and open a ticket at Jimmy’s support center at http://www.Infoprofitshare.com and provide his staff with a copy of your receipt.

Within 24 hours someone will send you the download information for this special Free PLR offer.

That’s it!

Get one while it lasts…

SalesArmySecretsLicense.com

There’s only ONE catch…

This special offer is for the next 3 days only. On Friday, July 2nd at 10PM CDT, Jimmy is shutting down the license offer and this Free PLR offer. They will no longer be available. Officially “retired” at that point.

Grab yours now: SalesArmySecretsLicense.com

Then you can quickly “borrow the buzz” of those promoting PLF3!

What’s Your Web Page Speed?

Greg Swan — Thu, 17 Jun 2010 20:44:51 +0000

A web page speed is also referred to as the “page-load time”. It is simply the amount of time that it takes for the pages of your website to load or become visible, once a user requests them.

If you are new to website development, you might not understand all of the factors that affect page-load time or even why it is important. You can learn about those things here.

First, let’s look at why it is important. In the days of dial-up, pages loaded slowly because of the connection. Webmasters were careful not to use too many images or graphics, because it would make their pages even slower to load.

People with a slow connection are accustomed to waiting. Many of today’s internet users have high speed internet. DSL, cable and FIOS are responsible for that. They are not accustomed to waiting.

So, whether your users have fast or slow connections, you could lose their interest if your pages take too long to load.

The factors that affect how fast your pages load include graphics and photos, otherwise known as “objects”, according to Google. Executing scripts, resolving DNS names, transmitting HTTP requests and setting up the connections are other factors known as front-end code.

Google page speed is one of the resources that webmasters can use to evaluate how quickly their pages load. It is a great web speed checker. The program also provides advice about how to improve them.

The program is a Firefox/Firebug add-on. It may not be supported by other browsers. It can be downloaded over the internet. Installation takes a few minutes. The step-by-step installation wizard makes it easy.

One you install the program, you can conduct a website speed test and analyze any of your pages. The program will look for things like redirects, oversized cookies and anything else that could affect your page’s performance.

The analysis provided by Google page speed can help you make your site faster and keep your users engaged. The company says that it can reduce your bandwidth usage, which could lower your hosting costs.

The program is one of many tools available for website publishers. Whether you have been publishing websites for years or are just planning to publish one in the near future, it makes sense to use all of the analytical tools available.

Google provides a number of tools, as well as information and advice. Before you download the program, you can read about the best practices for web page speed performance. It’s valuable information.

What is Target Marketing?

Greg Swan — Thu, 10 Jun 2010 22:19:04 +0000

Target marketing consists of finding a niche market and advertising in places where that group is likely to hang out. There are many tools that you can use to find your niche.

Demographics are among the tools that business owners and advertising agencies have used for years. Not only to identify a niche, but also to decide where their advertising dollars are best spent.

In the offline world of advertising, demographics are sometimes used to decide where to put billboards or send coupons via regular mail. An advertising agency might study the demographic profile of a population according to sex, race, income or age.

When it comes to television advertising, selling ad time to a specific company often requires being able to tell that company “who” is watching the show. Phone surveys are sometimes conducted to get this information.

Even the amount of time that a person spends commuting to and from work is a demographic. Items that would be appealing to people with long commutes would include audio books, head phones and fuel efficient automobiles.

Companies that advertise online use target marketing concepts when they choose specific websites based on the website’s content or the age group that finds the content appealing.

For example, pharmaceutical companies do a lot of advertising on WebMD. Investment companies often advertise on news related sites. Toy companies and video game manufacturers advertise on game sites. You get the idea.

Small businesses with limited advertising dollars often partner with other businesses in order to contact their niche via email. They might use programs like Google AdWords to help them stick with their advertising budget, but still reach the customers they are looking for.

In addition to using demographics, marketers use another concept called psychographics. Psychographics is a less well-known term. It has to do with classifying a market according to their interests, activities, attitudes, values or opinions.

Just as an example, the major breweries advertise during football games. While not all football fans drink beer, many of them do.

Drinking beer and watching football are two activities that seem to go together. It’s like baseball, hot dogs, apple pie and one of the major car companies. That advertising campaign targeted a number of different psychographic profiles, including those that are patriotic.

Some online marketers use keyword research to help them find their niche. They can find out what the competition is in certain markets and choose one where there are very few competitors.

Target marketing may have changed with the popularity of the internet. But it hasn’t disappeared and it probably never will.

A Look at Mobile Blogging

Greg Swan — Thu, 27 May 2010 21:04:22 +0000

Mobile blogging is the latest thing in the blog world. Publishing blog entries from your mobile phone allows you to stay in touch with your followers and upload pictures from wherever you happen to be at the time.

Blogs of all kinds are beneficial for business owners. You are almost certainly an expert at whatever business you are in. Sharing the information with others is one way to become an “internet expert”.

Building an online reputation through blogging has allowed many people to go on to become successful authors. Others are making a living through the advertising their blog attracts.

Of course, lots of people do it just for fun. There’s nothing wrong with that. It could be your hobby.

Many of us look at it like this. Why not let your hobby make money for you?

Career counselors say that you should choose to do something for a living that you would do for free. Writers will write whether they get paid or not. These days, the phrase should be bloggers will blog.

It doesn’t take much to get started blogging. Some hosts allow you to set up an account and start writing for free.

Marketing research indicates that the free sites don’t get much visibility. No matter your motive, you want people to see your mobile blogs. Otherwise, it’s not really worth doing.

In the internet world, your visibility has to do with how high you rank in the search engines. Full-blown websites have always ranked higher than blogs. But, things are changing.

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Because of websites like Twitter and Facebook, you really don’t have to worry about the search engines as much. You can get hundreds of followers or “friends” just by requesting them.

You might be trying to attract more than just a few hundred people to your business. Mobile blogs might help you do that. It just depends on the popularity of the information you provide.

Travel photos are very popular. People love looking at tourist attractions from around the world. They may never get a chance to see them in real life, but they can see them online.

Some phones are better than others. You will need an internet connection, obviously. You might want a larger than average keyboard, unless you are adept at texting. The quality of the photos the phone takes is another consideration.

Whether you do it for business or pleasure, mobile blogging is fun. Look at a few that are already online if you need some ideas.

Getting Free Targeted Traffic Through Article Marketing

Greg Swan — Sun, 23 May 2010 12:54:02 +0000

Feature Article Courtesy of Affiliate Profit Resources

If you say the words “Free Traffic” to an internet marketer, you’ve got their attention. If you say “Free Targeted Traffic” , you have their undivided attention. The success of any internet marketer is usually measured by the amount of traffic that their website receives.

If they can insure that their traffic is targeted toward their niche, their visitors are more likely to return to the website, bookmark it, or even purchase something. So, the key is not only to direct traffic to their website, but to get visitors that are already interested in their niche and may be looking for information or the products that they offer.

One of the best ways to get this free targeted traffic is through the power of “article marketing”. You first must create quality content in an article. The article must provide information that your visitors will be interested in, and that is in line with your niche. The article creation part is where most people stumble. If you are a writer, you will certainly have an idea of how to at least get started with your article. But, most marketers are not writers. They may be intimidated by the task and not know where to start.

One viable option may be to outsource the writing of their articles, but there will be a fee involved, and they just lost the most important part of the equation which is “Free Traffic”. Many marketers use outsourcing to keep a fresh inventory of articles coming in. If you are a blogger, you need a constant supply of content to keep your blog fresh. Outsourcing is a business expense, so it is completely justifiable.

However, if you are in a business that requires fresh content, it would benefit you to be able to create your own articles. Your articles will reflect your own style and personality. So, we return to the “Free Targeted Traffic” model, which is accomplished by creating your own niche oriented articles and submitting them to the various article directories.

Besides the fact that it is free, article marketing builds credibility. After you have created, published and submitted several articles on your niche subject, people will begin to view you as an expert on the subject. This will build trust with your readers and may be the beginning of new relationships. Once your articles are published, either on your blog or with articles directories, they are available, 24/7 , to anyone searching on the web. That is a big audience!

So, like anything new, you must first get started. Identify your niche, locate subtopics in your niche and come up with a good title for your article. Find some keywords that pertain to your topic that you can include in your article. Then, do some internet research to get additional information about your topic and start to put it into your own words. Take it one paragraph at a time and start to create your article. Don’t put a time limit on yourself, and keep at it. Before long, you will have created your first article.

Publish your article to your blog, or submit it to popular article directories such asGoarticle.com or Ezinearticle.com. Then rinse and repeat the process.

There are many software products available that simplify the task of creating articles and then marketing them. You can do a Google search for “article marketing software” and you will find a bunch. The only article marketing software product that we successfully use for our marketing campaign and that we can recommend is called Article Architect.

This software allows us to:

Create unlimited articles
Save time by simplifying the process
Publish our articles to WordPress
Research, target, and save specific keywords
Track the articles progress – articles submitted, page views, etc…
Easily submit our articles to directories
Brainstorm an article title
Easily rewrite articles

So, if you have been wanting to incorporate article marketing into your internet business, there is no better time than now. Get started, either with the help of article marketing software, or by doing it on your own. Article marketing is the best way to get “Free Targeted Traffic” to your blog or website.

What Is Article Marketing?

Get Targeted Traffic Using Article Directories