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Link Building SEO

Greg Swan — Wed, 25 Apr 2012 16:28:38 +0000

The SEO Of Link Building

One of the most important parts of an effective SEO strategy is link building. Creating back-links to your website is one of the best techniques to increase the quantity of visitors that your potential websites get on a daily basis. But, the question is: which links are most effective?

Website owners argue about this. The truth is that all links are effective to a certain extent. If you happen to only create links from one social network or website, then you definitely have basically put all of your eggs in one basket.

To continue with this scenario, if you happen to go to a race track and you spread your cash around, betting on a number of different horses within the same race, your odds of winning some money will improve. Without a doubt, at the track, you will definitely lose money on the horses that don’t win.

Unless you pay money for back-links, there is no way that you can lose. Posting at a few of the directories is a waste of effort, in my view, because they don’t allow relevant links within the text or they don’t contain an author’s resource box towards the end of each and every article.

So let’s talk about some effective link-building SEO tips.

Find related websites and invite them to trade space. You allow the website owner to put a link on your site. He permits you to place a link on his.

Create a daily blog with links to your website. Provide helpful information associated with the products that you sell or promote on your own site.

Write informational articles and post them at EzineArticles or Go Articles, or any of the many top article submission sites online. Posting is free and each of the ezines allows back-links within the body in addition to the article resource box.

A note about link-building relating to social networks. It is imperative that you have enough confidence in your products or the ones that you are promoting to encourage your friends and family to order them.

If you don’t possess a FaceBook and a Twitter page, then you are a bit behind the times. Pinterest is the latest thing, nevertheless for user friendliness and beginners, I would suggest FaceBook, first.

The more links that you truly have linking to your site or blog, the better your website can rank and the more traffic you can receive. You can’t have too many links as long as they happen naturally over a period of time. If you happen to also have outgoing links, then your site will most likely rank higher within the search engines.

Is Your WordPress Website Optimized For SEO?

Greg Swan — Fri, 30 Dec 2011 15:54:21 +0000

Optimize WordPress

For the most part, the WordPress platform is easy to optimize and is search engine friendly. However, to get the most out of your WP site, you need to implement some SEO techniques.

Search engine optimization is a task that no website owner should do without. Why is this so important? Simply because if your website is search engine optimized, it means that it is positioned to rank well on the major search engines, which in turn means that lots of people have the ability to find your website. It’s basically a simple numbers game‚ more traffic means more business. And that’s one of the main reasons why marketers should not neglect SEO.

But, on the other hand, it’s not realistic to believe that each marketer out there will spend a considerable amount of their time doing things that might enhance their chances on the search engines. Truthfully speaking, the techniques that a number of people use such as blogging, article marketing, and lead generation are tedious and extremely time consuming. These tend to be marketing practices that are effective only if you spend a lot of time on them and your are very consistent. Most of the time this is not realistic for the simple reason that if you are going to spend time optimizing your site or blog, you probably will not have any time to run your business!

That is precisely the reason why many individuals are considering software applications that help them to achieve some of the SEO process. Software applications may help in a number of ways to improve the visibility and rank of your website. There are a few basic items that any SEO tool should have to justify implementation on your website.

SEO Tools

The first item is the analysis. SEO tools will usually analyze each aspect of your web site and tell you where you need to improve. They will take a look at your keywords, the tags you have used, your image alt tags, and much more. They can even make suggestions on ways to tweak your website to make sure that it is properly optimized.

SEO tools may also submit your site or blog to the top directories. If you happen to have articles, they may also submit to high PR article directories.

Some SEO programs will even check on technical things such as H1, H2, H3 tags, your meta description and meta keywords. These are actually extremely important things, because the right tags can also add to the relevance of your subheadings and titles within the eyes of the major search engines

A good search engine optimization tool can even help your website to move up to the top position on your favorite search engine. However, please realize that optimization takes time and you should be patient when monitoring your results.

WP SEO Plugin

One tool that can take care of a lot of your optimization duties is a WordPress plugin called SEO Presser. This plugin actually automates the process of optimization on your WordPress site. If you are using WordPress, it’s worth checking out. They also offer a free trial. You can find out more about it at WP SEO Plugin.

Why Am I Not Making Any Money Online?

Greg Swan — Sat, 22 Oct 2011 22:01:52 +0000

Why Am I Not Making Money Online?

Do you find yourself asking this question a lot? I mean, your working hard, have a nice looking website, your on Facebook and Twitter, but it’s just not happening. Well don’t feel bad. There are a lot of people in the same boat. The truth is that it can be very hard to make money online. But it’s also true that it takes about the same amount of work to make money as it does to not make money. The difference is that the ones making money have first done their homework.

Let’s get back to basics and break it down from the start. First, what niche or topic are you going to build your business around? How do you decide? How do you know that you made the right choice? Well, with a little research at the beginning, you may be able to get a pretty good idea about where to start.

Niche Selection: What topics do you know something about and are passionate about? If you are going to be creating blog posts and status updates about something, it’s going to help if you are personally interested in it. So, take some time and jot down a few ideas.

Keyword Selection: Once you have your list, go to Google and enter the name of your niche and any keywords that pertain to it. Look at the search results to see how many people are searching for your niche and keywords. Use this to narrow down your original list.

Competition: While you are checking things out on Google, take note of the competition. A little competition is good, but too much can mean that you may be fighting a losing battle.

Marketability: Ok, so you narrowed down your list, you have some keywords, you have checked out the competition, a good start. But, which keywords are going to be your “money” keywords, or which ones will convert your visitors into sales? If you go to the Google Adwords Keyword Tool, and search your keywords, you can get an idea of which keywords may convert by looking at the ”Approximate CPC” (Cost Per Click). The higher that number, the more marketable the keyword should be. You can also look at the trends chart to get an even bigger picture.

Now this may seem like a lot of work…and it is. This initial research is like writing a business plan for your online business. When done correctly, you should be able to check that you have picked a profitable niche right from the start.

Well, let me tell you about a software tool that I use, that does all of this research and much more. It allows me to analyze any keyword or niche, to find out if it’s worth the trouble to start the process of building a business around it. This tool is called Market Samurai. There is a free version that contains the keyword research module only. But the full blown version is simply amazing. The Rank Tracker and SEO Competition Modules give you more than enough information about your competition and what it will take to compete with them.

The Domains Module helps you to find high quality, keyword rich domains that are available. The Monetization Module enables you to find products and services to promote. there is even a Promotion Module where you can find high quality back link opportunities. And there is much much more. Plus they have a series of video tutorials to help you get up to speed very quickly with all of the features. This is an extremely helpful tool and I would recommend that if you do nothing else, at least sign up for the free Keyword Research version. Market Samurai will, in the long run, save you time and money.

For me, purchasing the paid version of Market Samurai was like when I first got my DVR at home. I held off for a long time before I got the DVR, talking myself out of it constantly. But, once I got it, I wondered what I ever did before I had it. It’s the same thing with Market Samurai. Check it out, you won’t be sorry.

Learn How To SEO

Greg Swan — Sun, 18 Sep 2011 05:02:22 +0000

How To SEO

Launch Your Page To The Top Of The Search Engines

Getting top search engine rankings is not as complicated as many people may think. A little planning and on page SEO will go a long way in your quest for the holy grail of marketing your website.

Ready to learn how to SEO your web page? Let’s go…

We’ll talk about on page SEO today and our goal is giving the search engines exactly what they want to see to rank your website page above all others for your given keyword phrase.

Learning how to SEO – First of all, content is king, 400 to 500 word articles are good, but 850 – 1000 word articles are even better. Think about it, the job of a search engine is to provide their searchers with the most relevant content related to their search.

All things being equal, a longer article targeting a certain keyword phrase in the eyes of a search engine is more relevant and committed to the subject at hand than a shorter article, so if at all possible, try for the longer articles, it will pay dividends in the end.

Follow These Key Tips On How To SEO Your Web Page

How to SEO Your Title: Always use your main keyword phrase twice in the title. Once is good, but twice is better.

How to SEO the body of your article. When you are posting the article to your website the article should contain your exact keyword phrase at a rate of 3% to 3.75%, so if you have a 500 word article, your keyword phrase should be used approximately 15 times. This will show Google and any other search engines exactly what your page is about. We don’t want to leave any doubt about this for obvious reasons. I’ve tried 1.5%, 2%. 2.5% and everything in between and I have the best search engine ranking results at 3% – 3.75% keyword density.

How to SEO your H1, H2 and H3 tags. Be sure to to use your keyword phrase once in the H1, H2 and H3 tags throughout your page.

Make sure you underline your keyword phrase once in your article.

Italicize your keyword phrase once in your article

How to SEO your image “alt” tags. Always add at least one image to the article on your page, this is so that you can use your keyword phrase in the “alt” tag of the image, this is just one more reinforcement to the search engines that your page is about that specific keyword phrase.

You’ve just learned how to SEO the most important aspects of your web page. Remember, SEO is all about optimizing one page at a time on your website. These simple and easy to implement search engine optimization tips will go a long way in boosting your website to the top of the rankings. How to SEO, easier than you think…

Social Stock Market?

Greg Swan — Sun, 11 Sep 2011 12:38:54 +0000

Social Media Networking Game

I just saw a post in one of my Facebook Groups indicating that everyone should buy some stock in someone who was rising quickly in the social stock market, and they gave the link to check out. Ok, so I’ll bite. The link took me to a social site called “Empire Avenue“.

Empire Avenue is a stock market based social media game that lets users buy and sell shares of individual people and websites. Personally, I’m not usually involved in social media games, but for some reason, this seemed interesting to me.

When you sign up, you choose your user name which becomes your ticker symbol, and away you go. As I was setting up my profile, I was flooded with direct messages (called shouts) from users who were welcoming me and buying my stock. Honestly, it was coming so fast, I could barely keep up with just thanking people. An hour had gone by and I found myself still on the site – connecting and thanking, and now buying stock in other users.

Empire Avenue is truly engaging, almost addicting. You almost become similar to a day trader, watching your stock rise and connecting with other users. The dashboard shows how many lists you are on, number of recommendations, number of shareholders, portfolios, and number of communities you have joined. You can set up your profile with live links to your website and add tags for your keywords on the dashboard at the bottom.

After using this site for an hour and a half, I had to do a quick blog post about it. Empire Avenue is very interesting and, as mentioned before, almost addicting. So, if you’re up for the social stock market, you may want to check it out. But, set a timer or you may be there longer than you realize.

5 Top Essential SEO Tips

Greg Swan — Sun, 21 Aug 2011 11:35:23 +0000

5 Top Essential SEO Tips

In the world of internet marketing, there is no bigger a “buzz” word than SEO. If you have a great website, but people can’t find it, then it is not going to be very effective. We have put together five SEO tips that should help any webmaster to optimize their website, increase rank, and boost traffic. Search Engine Optimization (SEO) works when it is done correctly and consistently.

Keyword Research

Before you create any website, you should do thorough keyword research for your topic, product or niche. This is a very important part of SEO and if this is not done effectively, it can affect the effectiveness of all of the other strategies. Keyword research will establish your starting point to locate what search terms that your web visitors will use to find your website.

Keyword Rich URL

After you have found your list of your top keywords, begin to use them on your site. Start off with your domain name or your URL. Take your top keyword and do a search of available domain names. If you find one that is available, take it. You may have to use a version of your keyword, if availability is limited.

Keywords in Title & Meta Description

Your meta tags are another important part of your website. Try to use your keywords in your meta title tag and your meta description. Your meta title tag is the text that shows up at the top of your browser when displaying your website. The meta description is sometimes used by the search engines as a description of your website in search results. There is an ongoing debate about the effectiveness of meta keywords. You should focus on your title and description, and then add meta keywords just to be complete.

Great Content

If visitors are finding your website, coming to your site, and not finding the information they are looking for, they leave. You must provide informative content for your visitors. As they say “Content is King”, and you want to provide information that people can use. Teach someone something that they didn’t know or provide a tutorial on how to do something and your visitors will remember, and will probably return to your website.

Back Links

This is a vast topic and an essential component in SEO. Having a nice mixture of high and low authority sites linking to your website is the most effective and natural strategy. If your content is good, people will most likely link back to your site. There are many strategies, but it comes down to these areas: article marketing, press releases, social bookmarks, forum comments and blog comments. As far as SEO tips, link building can be a full time job. We can’t cover all of the back link strategies involved in this article, but we will cover this more in future articles. The key for back links is to use your keywords as anchor text in your backlinks. Example: your keyword is “hair salon”. Your backlinks would provide information about “hair salon” and then your website backlink would look like this: a href=””url””>Hair Salon . When your visitor clicks on the link, they will be directed to your url, which preferably would be an article on “hair salon”.

Follow these SEO tips to get started with your website campaign and please realize that this is a process. You will learn many things as you go through the process, but the end result will be more traffic to your website.

Beginners Guide To Online Marketing Pitfalls

Greg Swan — Sun, 07 Aug 2011 21:47:24 +0000

Online Marketing Pitfalls

Earning money online is rather an intimidating project for anybody. But the truth is that these kinds of challenges seem worse for most newcomers, particularly people who may be technically challenged. If you are truly debating marketing online or operating in any type of internet marketing venture there are a few basic pitfalls that you ought to keep in mind.

Procrastination is far and away the greatest pitfall with regard to online business success. If you get into the trap of “putting things off”, you’ll be sentenced to failure. Be certain that you have a uniform practice of following through. Even if you consistently make errors it’s imperative that you take action on a uniform basis.

Spending your hard earned money wisely is vital and necessary for your long term success. If not managed decently, this simple error will stamp out your spirit and put you out of business instantly. If you really don’t have revenue to try each any every alluring offer that claims that it can help your online business… Don’t spend the money! The truth is, most online business essentials most likely can be found at no cost. Think and assess cautiously before you decide to make purchases for your online business. You’ll need more money as your business keeps growing.

Just before selecting a product or market that you wish to target, make certain that you’ve done a thorough investigation in market research. In case you don’t, it may be a very long time before you recognize that you’re associated with pursuing earnings in a market that isn’t right for you.

You must acquire an unquenchable desire to grow. Continual growth of your marketing knowledge and your view with regard to website marketing activities is vital.

When beginning an online business there’s lots of tasks that you need to address. This doesn’t always mean that you have to do it all yourself. Naturally, you are able to do it alone however it will make the highway ahead much harder. Leverage your efforts by seeking assistance in areas that are not your best strengths.

After you begin to pursue your online business, you’ll most likely have some people that won’t have faith in your long-term success. Conversely, you’ll have some individuals that will be happy to support you. Surround yourself with confident thoughts and uplifting individuals to help you sustain your belief in yourself.

Producing an online business that consistently returns income is no small project, but if you perform consistently and stay centered within a a couple of key areas it’s certainly something that may be achieved. Avoid these pitfalls to assist you while you go after your online marketing goals.

Understanding SEO – Basic Techniques

Greg Swan — Sun, 17 Jul 2011 00:55:09 +0000

Understanding SEO Techniques

SEO is a technique of choosing essentially the most appropriate targeted keyword phrases relevant to your web site and ensuring that this ranks your website highly in search engines so that when someone searches for specific phrases it returns your site on top. It basically involves fine tuning the content of your respective site along with the HTML and Meta tags and also involves appropriate link building process.

Search Engine Ranking

The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to obtain credit for locating the most valuable search-results and then to deter spam pages from clogging those results. An enquiry engine can use numerous factors while ranking the listings where the factors themselves as well as the weight each carries may change continually. Algorithms can differ so widely which a webpage that ranks #1 within a particular search engine could rank #200 in another search engine.

New sites need not be “submitted” to search engines to be listed. A simple link coming from a well-established site will get the various search engines to search out the new site and begin to spider its contents. It could possibly take a few days to even weeks from the referring of the link from such an established site for all main search engine spiders to commence visiting and indexing the new site.

In case you are unable to research and choose keywords and perform your own search engine ranking, you may desire to hire a professional to work with you on these issues.

Search engine advertising and promotion companies, will look at the plan for your web site and make recommendations to improve your search engine ranking and website traffic. If you wish, they are able to also provide ongoing consultation and reporting oversee your website and start making recommendations for editing and improvements to keep your site traffic activity and your particular search engine ranking high. Normally your SEO experts work with your web designer to build an integrated plan right away so that every aspect of design are considered at the same time.

The Importance of Link Building

Greg Swan — Mon, 04 Jul 2011 17:49:59 +0000

Link Building SEO

Link building is the process of getting links from external sites to your own website. From a task standpoint it is easier said than done. Link building is one of the essential ingredients of a Search Engine Optimization (SEO) campaign and it has a great influence on determining the success of a website. Link building serves as the strong pillars of a website and is taken seriously by most of the webmasters. When compared with other SEO tips and techniques, link building holds a prominent place and needs to be handled with utter care.

Before explaining about the importance of website link building, let us have a look at few of the major things that we need to take care while doing a link building campaign for your website. If you need to get a link from an external site to any page of your website, then your website or web page should be worthy of it. The external site that is linking to your site should have some sort of relevancy with your website.

In other words, you should try to get back links from sites that are most relevant and related to the services, products or information your website is offering. Another major thing that needs to be noted is the quality of the sites that are linking to you. If you are getting links from a low quality website, then it is not at all going to help your website’s SEO activities. There are many companies which promises various SEO tips to get backlinks, but in all these cases you need to make sure that the link building activity is carried in a right and ethical way.

The importance of link building in optimizing a website cannot be ignored easily. There are various benefits of doing a proper link building campaign for your website and it depends and varies upon the nature and the objective of the website. Anyway, some of the top advantages of link building are given below.

More Authority in the Search Engines

If you are getting back links from relevant and quality websites, it would be getting more authority for your websites in the major search engines. If the search engines find out that your website has been linked from other relevant and quality website, then your website would be getting special priority and gaining it’s own authority.

Better Google Page Rank

A good link building activity can certainly boost up your Google page rank, which would always be a plus factor for your website. Your Google Page Rank would increase depending on the relevancy, quality and the amount of the backlinks to your website.

More Referral Traffic

Getting backlinks from a popular website can also increase your referral traffic, as people may come to your site by clicking on the links provided on the linking site. Such referral traffic would certainly be more refined and targeted, which has higher chances of being potential customers for your website.

Improved Keyword Ranking

Apart from increasing the referral traffic, a well optimized link building strategy would also help you in improving the rankings of the individual keywords which are used in the link building activity. In other words, the keywords which serves as the anchor text during link building are sure to get a boost in their search engine ranking and there by offering more organic traffic to your website.

Overall Improved Search Engine Visibility

If your link building activities are in the proper way then you would be getting all of the above points and this would again attract other indirect links leading to more search engine traffic. In the mean time your anchor text keywords improve their search engine performance which also leads to more organic traffic. In short your website would be gaining an overall improved search engine visibility along with more targeted traffic leading to more sales and conversions.

The above said points are just some of the major advantages of an effective link building strategy. Unlike other SEO tips, link building is an ongoing process and you need to have the right determination, commitment, and patience to see the overall results.

Keyword Basics

Greg Swan — Sat, 02 Jul 2011 16:58:59 +0000

If you have a website as a profit center or simply created for fun, you want to have visitors. You may not be able to sell a product or a service if no one knows about them. The question is, how visual is your website and how much exposure are you actually getting?

Here are some strategies that may help you to optimize your site for search engines. This process is called search engine optimization, or better known as SEO.

Search engine optimization is a set of techniques, tools and strategies that can be applied to your blog or website to attract the attention of the search engines. Search engines use software applications known as bots and spiders that scan or crawl websites looking for content that makes them relevant to the entered search parameters from online visitors.

Most web surfers are either not sure what they are looking for or they don’t know how to find it online. Web users rely on search engines to do the work for them. The words or phrases that visitors enter into the search fields are called keywords. If you use these same keywords in multiple places on your web site, the search engines will pick up these keywords as they crawl your web pages. The website owners who do their homework and apply optimization techniques will be effective at the top of the standings. But why is this important?

Studies have shown that about 60% of the people looking for a product or service will search the internet and usually click on one of the top 3 websites in the search results. In addition, most of these web seekers will click on the result in the number 1 ranked position. Therefore, if you happen to be one of the first three positions in the search results, you can expect to receive an increased amount of website traffic. Results showing at the 4th position or lower usually get less attention and will not see the clicks compared to the top 3 positions.

So the question is how do you get a site in the coveted top positions in the search engines? The answer to this question is beyond the scope of this article. However, there are many tools, strategies and resources available to help increase search engine ranking optimization for your site. But how do you decide which keywords to use?

First, you should think like a customer. If you search for information about something that is provided by your business or your website, which words would you want to use? This may be a short list, but it’s a start. Try typing in the keywords in the search box and the search engines will give you a list of related keywords below the search box. Make note of these keywords as they are highly searched terms that you can use.

Next, you can use an online keyword analysis tool for more ideas. There are programs like Google Adwords Keyword Tool that allow you to enter one keyword or phrase and generate a long list of keywords to choose from for your topic or niche. Other keyword tools are Wordtracker, Market Samurai, and many more are available online.

These keyword tools get their information and results from the search engines themselves so you are assured that you are getting real world results.

You can also make a list of keywords that are already existing on your site. Here are a few places to look:

Headlines (for articles and posts)
Anchor text (in-content links and ads)
Image Alt Tags
Pull-down menus

Keywords are an important part of search engine optimization and will help your site’s overall exposure. Your keywords give the search engines what they need in order to get your site ranked. More importantly, it will enable web visitors to locate your products and services. This will significantly increase your traffic and ultimately help turn your visitors into customers.