Adding web videos is a very effective way to make your site profitable. Contrary to popular opinion, it does not cost a fortune to create and upload videos online. Even online marketers with limited budget can easily do so. In this article, we take a look at the importance of web videos for an affiliate business site and how you can create and upload videos easily.
Five reasons you should create web videos
1. It is a lot easier to watch a 60-second clip than to read a page full of text. So, in this day and age, when people want instant information, web videos seem a much better choice than ordinary webpages with tons of text.
2. A video clip with visual effects and sounds is more likely to gain a person’s attention than, say, a page that contains nothing but text.
3. If you promote a product or service that you think will be very useful for people with certain needs, you can create a simple video that explains the benefits of using the product or service instead of creating a webpage with a detailed product description. The former actually shows people what your product or service can do for them. The latter, on the other hand, leaves a lot to their imagination. Understandably, people are more likely to get impressed with the former than the latter. This is one of the main reasons why you should create and upload videos online.
4. Web videos make excellent promotional material for online businesses. Instead of sending people a 15-page mail that talks about your business or directing them to a 50-page business website, you can simply send a promotional video that is short, to-the-point, and appealing.
5. Statistics show that the number of people who have watched at least one web video and the number of people who watch web videos regularly have increased exponentially in the past few years. This, moreover, is the age of social networking. If people find something interesting, they share it with their friends immediately. So, if you create an interesting video and people find it interesting, it could go viral and get you tons of traffic. This is yet another reason why you should create web videos.
Creating and uploading videos
You need a reasonably good camera, a basic lighting setup (clip-on lamps, clamp lights, and a ceiling light), and a video editing software program. If you shop around, you can get all these things at a good discount, in which case your total expenditure should not be more than a few hundred dollars. Once you have all the equipment, you can easily shoot and upload videos online. While you might not be able to create award winning videos using the equipment mentioned above, you can certainly create videos that appeal to your visitors and add a lot of value to your website.