How to Create a Profitable Information Marketing Business

How to Create a Profitable Information Marketing Business

from wikiHow - The How to Manual That You Can Edit

Information marketing is a solid business model that is based on providing people with what they are looking for – information. Think about it this way. When someone goes online and types something into a search engine are they looking to be sold to or are they looking to learn something? In the vast majority of cases, they want to find out more about the topic that you are searching for. If you can provide them with information on a topic that they are desperate to learn about, you’ve struck pay dirt.


By starting an information marketing business, you can put yourself in front of your target market and give them something that they demand. Information marketing is not as complicated as it might seem. Anyone can start an information marketing business with five easy steps.

Steps

  1. Find a niche that is hungry for information - Information marketing works best when you pick a niche where people are looking for information, and not a specific product. For example, people who want to lose weight or small business owners are much better niches than people who like to buy DVDs or people who buy discounted products. If they are already pre-disposed for information, it will be easier to sell it to them.
  2. Solve a problem for that niche - Your information product must solve a problem for the niche. It can’t just be a collection of information about the topic. For example, what problems do people who want to lose weight have? Lack of motivation? The wrong kind of eating plan? Small business owners want to know how to save money on their taxes, balance their books or hire their first employees. If you can identify the problems in a niche, you’ll be hitting on a great topic for your information product.
  3. Write a product or have one written - Fortunately, you don’t have to be a Pulitzer-prize winning journalist in order to write a profitable information product. When it comes to information marketing, the quality of the information and not the style, tone or length is the most important. You can write your product yourself or you can hire a ghostwriter to write one for you.
  4. Create a sales page for your product - After you’ve written your product or had it written, you need a page to act as your 24 hours sales person. Your sales page should convey the major benefits of your product and let your market know why they need to buy your product. You can automatically deliver your product by using a service like E-junkie, Paydotcom or Clickbank.
  5. Market your product - Your information marketing business won’t go anywhere without any sales. By sending visitors to your sales page using several different marketing techniques, you can ensure that you’ll get the traffic you need to get sales. You can write and distribute articles to get visitors to your website. You can create a blog to market yourself and your product to your market. You can invest in pay per click marketing and pay to have ads displayed that lead back to your website.
  6. Summary - Information marketing is a great way to start a business online because you are giving people exactly what they need. Once you’ve identified your market and have created a profitable product, you can move on to the next niche and create an information marketing empire.

Tips

  • When choosing a niche, make sure to pick a topic that you are passionate about. When you do this, your passion will come through in your writing and you will end up with a better product.

Things You'll Need

  • After you decide on a niche, choose an appropriate domain name and secure web hosting.
  • Find a solid system that takes you step by step through the process of creating and marketing an information product.
  • Consider outsourcing the article writing if you are not comfortable with your own writing ability.

Article provided by wikiHow, a wiki how-to manual. Please edit this article and find author credits at the original wikiHow article on How to Create a Profitable Information Marketing Business. All content on wikiHow can be shared under a Creative Commons license.