Today we have a guest post courtesy of Jimmy D. Brown of “Affiliatenaire“
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Using ezine articles is a great way to promote your favorite
affiliate program. What I’d like to do in this article is
provide you with a simple system for effectively writing
an ezine article that strategically promotes your offer.
There are five steps…
1. CHOOSE THE OFFER YOU WISH TO PROMOTE
This one is kind of a no-brainer. It all begins with deciding
what you want to promote. What offer would you like to
send traffic to.
HINT: You can promote your affiliate link directly, but
what works better is to promote a list at YOUR site which
you then use to promote your affiliate link over and over
again after the visitor becomes a subscribers.
2. DETERMINE YOUR “USEFUL, BUT INCOMPLETE” APPROACH.
I love to use what I have coined as the “useful, but
incomplete” approach when using freebies of any kind.
(Ezine articles, free eBooks, reports, eCourses, etc.)
What I mean by that is simply this: You provide your reader
with “useful” information (something they find of value and
are able to actually apply) but make certain that it is
“incomplete” in that they can better use the information
by making a purchase.
That’s “useful, but incomplete.” And it works like a charm.
The idea is to use your content to build up to your desired
response. You provide the reader with content, and then
you make an offer that allows them to fully utilize the
content, gain extra insight from the content or maximize
the content in some additional way.
Let me give you an example -
If I wanted to promote an autoresponder service in an
ezine article, how could I do it? I’d write an article
that explains how to benefit from using autoresponders.
My article would exlain different uses of autoresponders
and how the reader could profit from implementing the
ideas.
** I.E. 7 Ways To Create Revenue Streams With Autoresponders
Naturally, they will need an autoresponder service in order to
use the information, right? And I just happen to know of a
great service they can use. More on that later.
OK, so that’s an example of how to promote a SERVICE offer
with your ezine article. What about a software product or an
eBook?
Want some examples?
Good, because I’ve got two…
TO PROMOTE A SOFTWARE PRODUCT. Let’s suppose you want to promote
a software program that creates “ecovers”. How can you do it?
– Write an article outlining how important presentation of your
offer is, and how creating a cover graphic can increase response
rates by up to 1300%
– Write a step-by-step tutorial article for “do-it-yourselfers”,
explaining how to design your own graphics from scratch. Then
promote the software as a super-simplified way of doing it.
TO PROMOTE AN EBOOK. Let’s suppose you want to promote an ebook
that teaches advanced list-building strategies. How can you do it?
– Write an article that covers the “basics” of building lists,
and then promote the eBook as the “advanced” tactics.
– Write an article on how to profit from a list, and then promote
the eBook as the “how to build the list.”
See how easy this is?
That’s how it works. Determine what your “useful, but incomplete”
approach will be, and then…
3. TURN YOUR APPROACH INTO A TIPS OR TUTORIAL ARTICLE.
Let’s use my example again. I decided that I would describe various
uses of autoresponders and how the reader can actually profit from
them. What kind of tips list or tutorial could I create?
* How to Generate More Subscribers, Sales and Profits With
Automated Follow-Up Messages”
* 7 Powerful And Profitable Ways To Use Autoresponders To Skyrocket
Your Sales and Subscribers!
* Want to Increase Your Online Profits And Leads? Here are 7 Ways
to Do It…
I actually went with the middle title. I wrote my list of the 7
ideas that I wanted to share. And I had the makings of a perfect
article to promote an offer.
That’s all you need to do. Determine your end result. Decide how
to get there with your “useful, but incomplete” approach. And then
develop a list, or even a step-by-step tutorial for your article
that leads the reader along.
With each new “idea” or “way” or “tip” or “step” or “strategy”
that you share, you can further direct the reader towards
realizing their need of your upcoming offer, and lay the
foundation for them to accept the offer.
4. EXPAND ON EACH POINT TO BUILD YOUR CONTENT.
Here’s more of the easy part. Just “fill-in-the-blanks” to complete
your article. Write 1-2 short paragraphs for each of your points.
Make them good. Provide quality content. The offer you will soon
make will see poor results if your information isn’t useful.
Remember, you are trying to presell the reader on the idea that
they are going to need your offer. If you don’t provide them with
quality information that they WANT to begin using immediately,
then why will they want to buy what you are promoting?
Light a fire in them. Motivate them. Challenge them. Give them
such nuggets of gold that they want to keep mining until they
hit the mother lode!
5. PUT ON THE FINISHING TOUCHES WITH THE “FIVE PILLARS”
There are five things that you should always do to finish up
your ezine article. Don’t skip any of them. They are all
critical…
* POLISH. Re-read your article. Does it provide information
that really is “useful” to the reader? And yet leaves them
wanting even more? That’s what you want. Polish it. Put
on the wax and make it shine. It has a very specific
purpose — make certain it has the means to achieve it.
* PROMOTE. Use your resource box to promote your offer. This
is why we’ve written the article, right? Remember step one?
It’s time to put it into play. Give the reader what they
(hopefully) are wanting…a way to maximize the information
you gave them.
* PROOF. Don’t do this yourself. Have a trusted friend, relative
or co-worker check your article for grammatical and
typographical errors. The last thing you want to do is present
a poor image after sharing some high quality information.
* PUBLISH. Zip your new article out to your favorite list of
publishers. Submit it to the announcement lists and the ezine
directories. Don’t forget to publish it yourself in your own
newsletter!
* PROFIT. If you’ve covered all the bases that I’ve mentioned,
then profits are almost certain to start coming in when your
ezine article is published. You deserve it. Be proud of your
accomplishments.
And then start it all over again!
That’s how you promote your favorite affiliate program in 5 easy
steps using ezine articles.
Obviously, there are many other ways to promote your affiliate
program, as well as a considerable more “details” in the strategy
we’ve looked at today. If you’d like 52 great ways to promote
your affiliate link AND complete step-by-step details for each
of them, be sure to read the important details below…
…………………….
Jimmy D. Brown is the author of “Affiliatenaire”, teaching
you how to create big-time affiliate commission checks in
only 1-3 hours each week. Discover how you can get cash in
the bank without a website, experience or even an idea!
Visit: Affiliatenaire.com
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{ 1 comment… read it below or add one }
Good information.