SEO Secrets from the Experts

What are the SEO secrets and who are today’s SEO experts?  With the information available on the internet, nothing is much of a secret anymore.

In days gone by, an expert might have tightly guarded his or her knowledge.  Most of them charged for it. But, today, the information is free.  Implementing the suggestions is free.  The only thing that it really takes is a bit of your time.

How successful you are with these so-called SEO secrets depends largely on how much time you have.  Unless you can get someone else to do the work for you, you need to be prepared to spend a lot of time at you PC or on your laptop.

That is the primary reason that big companies use the SEO experts.  They don’t have the time to spend on keyword research, article writing and link posting.  They could assign someone within their company to do those things, but that would probably cost more, in the long run, than hiring a search engine optimization specialist or a team of specialists.

The nice thing about search engine optimization for the small business owner is that it is ultimately free advertising.  Small businesses and entrepreneurs rarely have much of an advertising budget, if any.

SEO experts can and do charge a lot of money.  So, even though time is money, you might be willing to invest the extra time, in order to make some extra money in the future.

So, what are the SEO secrets?  There are a lot of them.  Let’s see how many we can come up with.

People type in keywords or terms when they are searching for information, services or products.  Some of those terms are more popular than others; meaning that a lot of people type in those terms every day.  For example, one of today’s popular search terms was “nexus one”, a type of phone.

In addition to the popular search terms, there are some that have very little competition.  In other words, there are not many websites that offer information on that particular subject.

SEO experts try to make use of both the popular terms and the ones that have little competition.  They might use them several times on your homepage or list them in your website’s meta-tags.

Another thing that you can do with search phrases is to write informational articles that include them.  You can post those articles at ezine websites and create hyperlinks that lead back to your own.

Creating back-links is one of the SEO secrets that more and more people are becoming familiar with.  It is also one of the things that any website publisher should be doing.


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