Once you’ve written a successful information product, you should follow up on your success with another product. Whether you write a product in the same niche or go on to conquer another niche, it’s important that you use the momentum from your first product to fuel your second, and so on. If you’re stuck for ideas on where to find and idea for your product, you’ll find that creating a new eBook is as easy as A.B.C.
A – ASK your list members
If you’ve built a list from selling your first information product (and you should have!) the keys to creating your next product are just a few e-mails away. Your list can be a goldmine when it comes to product ideas. Create a survey using a free online survey program (like SurveyMonkey.com) and ask your customers what topic they are most interested in learning about next. You can make the questions multiple choice and give them a few different options. Add the link to the survey in your autoresponder program and then gather the results from your previous buyers.
This product idea method works really well because not only have you already established yourself in the niche, but you know that you have ready made buyers if you can create a product your list is looking for. Since surveys are so easy to set up, there’s no reason why you shouldn’t be using this for product creation.
B – BROWSE through the product affiliate networks.
A great way to find a surefire product idea is to look at the product affiliate networks, like Clickbank, E-Junkie or Paydotcom. I’m not talking about ripping off ideas. I’m talking about finding existing gaps in the market and filling those needs. For example, if you’re looking through Clickbank and notice a lot of products on growing your own organic garden you know that those sellers are tapping into a profitable market. However, you also notice that not one of these books talks about how to store the abundance from your organic garden. This is an important part of making the most out of your garden. Since so many people are growing organic gardens these days, it’s going to be a profitable niche. On top of that, you can contact one of the people who have a gardening eBook and do a joint venture.
C – CHECK out peaking trends.
Tools like Google Trends can help you find out what topics are growing in popularity. By jumping on a rising topic, you can be the first to the market with a topic. Being the first product in a particular niche can secure your dominance in that niche, even after other people jump on the bandwagon. Keep an eye on peaking trends and see how you can create a product to meet the needs of those in on that trend.
Any one of these methods could give you enough topics for your next ten products. Don’t sit on your laurels after you’ve created your first product. Use that momentum to jump on the next product idea and you’ll be able to build a long term info-marketing business.