Use Your Signature Lines to Your Advantage

A signature line is good for more than your name. Some people don’t even use them because their name shows up in the email header information. For an online business owner trying to build their business, avoid overlooking such a helpful tool.

When you learned to write a letter in grade school, it always included a salutation at the end with your name. This ending in electronic arenas is referred to as a signature line. If you haven’t been using yours, you might be missing out on free website promotion.

Think of all the places that you are provided with the option of using a signature line:

  • Email
  • Forums
  • Newsletters
  • Text messages
  • Social networking sites
  • Instant messages

A signature line doesn’t just have to be used for just your name. Include your website information here. When you choose to have your signature automatically added to each email, text, forum post, etc. everyone gets to see and read it. Regardless of whether they are personal communications or business, your little personal billboard goes with them.

On forums, using a signature line is paramount. Most forums do not allow you to advertise, so this is your way to let people know who and where you are and what you are doing. As they see you more and more in the threads, they will take an interest and look for more information from you.

How is that for free advertising with minimal work? So, to use it effectively, make every word count. Of course you will have your name first. You can also precede your name with a traditional salutation if you choose. Common ones include:

  • Sincerely,
  • Best Wishes,
  • Warmly,
  • Have a Great Day, etc.

On the next line add your website link. Because it is a link it will automatically appear in blue and be clickable to those who see it with most email programs. Most people can’t resist the blue. They’ll click out of curiosity if nothing else.

What’s next? You can put another link if you have more than one website or if you have a blog. Some businesses have a tagline as a part of their brand. If you have one, use it on the next line (in quotations) below your website link.

Don’t feel like you have to keep your signature the same forever. You can change your signature line as you need to in order to keep it fresh and alert others to anything new and exciting you may be doing. If you create a new website, feature that link in your signature line for awhile so others can click and find out what you are up to.


Signature lines can even be added to your mobile phones. This works great for text messaging especially. While most people will put personal signatures in their text message, take a minute to decide if your website would be a good fit for your text messages.

Do you use social networking sites? These have proven to be great tools for business marketing but with a signature line, you are giving yourself that little bit extra to get noticed.

What are you doing with your signature line? If you are leaving it off, rectify the situation right away. It could be costing you a lot of free traffic.