Marketing today is not the simple and easy affair as it used to be. Internet has changed the scenario completely and today, if people are not tech savvy they lose their business and clients to competitors. Internet marketing has become an important tool for the marketing and promotion of products and services. The younger generation and majority of the population are glued to the net. They seek information and updates online, and they want it fast.
In this scenario, it has become important to find your correct target audience and prepare a special promotion which works on your target demographic. This can be better understood by looking at the marketing of the movie “Twilight”.
You must be wondering, what can internet marketers learn about the movie Twilight? Well, there is much to learn because marketing of this movie was done systematically and intelligently. The target audience was females, so more stress was laid on portraying Edward Cullen as an attractive, caring and mysterious person. The feminine population was enamored by Edward, by his looks, and the mystery surrounding him.
In order to be successful in any marketing campaign, you need to find what your target audience is looking for and then deliver to them that very product or service so that it is well received. The product “Twilight” and now “New Moon” have both delivered – on the screen, with mass merchandising and through social media.
The social media marketing campaign alone for “Twilight” included all of the top networks – Twitter, Facebook, YouTube, Flickr, iPhone apps, and more. In the past, fans could only access information about their favorite actors through TV guest appearances and entertainment magazines. With the surge of interactive social media sites, fans can now ask their favorite actors questions directly, and occasionally, they receive a reply. Wow!
Today online social marketing has become an important concept. People of all ages are active on various social marketing sites whether it is Twitter, Facebook or MySpace. When implementing your internet marketing plan, proper consideration should be given to these social media marketing platforms. You cannot ignore them as social media marketing has a massive following and you can reach more targeted prospects by connecting with them through social sites.
So, how do you use this technique for marketing your own business? While the answer to that question is beyond the scope of this article, here is a basic strategy to get you started.
Examine your niche and determine your target audience. What do you offer that can be beneficial to your audience? Remember, your audience doesn’t care what you know, they want to know what’s in it for them.
Once you have found what you have to offer that is appealing to your particular audience, find keywords and design a content marketing campaign for your particular product or service. Put together your package and begin to market it through the social networks, blogs, articles, etc… Test and track your campaign to find out what is working and what isn’t. Don’t expect results overnight, this is an ongoing process. Be diligent and continue to tweak your campaign until you begin to see results.
This method is easier said than done, but it is a critical part of any successful marketing campaign.