by Greg Swan | Aug 26, 2013 | Target Market
Identifying your target market is a critical first step in any successful marketing campaign. This process will require extensive research focusing on some key factors that would relate to your product or service. These factors will include many segments depending on...
by Greg Swan | Jan 12, 2013 | Target Market
The strategy of target marketing involves locating a niche market and focusing your advertising efforts at places where this group is most likely to be. There are a variety of tools that can be used to locate your niche. One of the tools that advertising agencies and...
by Greg Swan | Jun 10, 2010 | Target Market
Target marketing consists of finding a niche market and advertising in places where that group is likely to hang out. There are many tools that you can use to find your niche. Demographics are among the tools that business owners and advertising agencies have used...
