For email marketing list building is essential. If you already have a good bit of traffic coming to your website, you can start by making use of tools like auto-responders.
You have probably seen websites with an area where the visitor can sign up for the company newsletter or news of upcoming sales. Although there may be a person monitoring the number of people that opt in to receive these updates in their inbox, most of the work is done by a robot called an auto-responder.
The bots automatically send emails to the addresses that are entered into the boxes. So, it’s a lot less time-consuming than what we had to do in the old days. The bots are relatively inexpensive, too.
If you are not getting much traffic to your website, you could start by joining a group or becoming a partner. These groups already have lists and they continue to gather names on a regular basis. They may be involved in a similar business or something complementary. There is a fee for becoming a member of the group, but it could be worth it in terms of driving more business to your site.
Renting lists of email addresses is NOT recommended! Please be aware that there are companies that sell lists of e-mail addresses. Using this method for email list building is frowned on and will most likely get you listed as spam. Spam is something that you do not want to be a part of. It is the bane of computer users everywhere.
There are also clubs you can join and video courses you can take. Because this has become such an important part of online advertising, there are services that provide the addresses and do the tracking for you. So, you have many options.
When combined with an informative newsletter, e-mail campaigns can be very successful. If you have no writing skills and no one on your staff to write for you, there are companies that provide those services, too. In other words, your resources for email marketing list building are practically unlimited.